In the marketing of a brand, the best option is always the use of contests. Event planners help organise award-winning programs where brands use this to identify, judge, and reward participants in the merit of skill and might.
Contests are events where participants compete in a quality determinant, a sport, or activity for supremacy by showcasing various skills. There are criteria to ensure quality, fair judgement, and play to win a contest. The article explores criteria used in judging a contest.
Understanding judging criteria
Judging criteria are numerous pointers that judges use in evaluating an event to make an informed, fair decision.
Getting to choose a suitable entry from many entries is tiresome and takes time while comparing and going through them. When you set clear and precise judgement criteria, it becomes simple. They can analyse each entry based on the pointers set up.
There are different types of contests that brands can organise. The best way is to have a creative one. It boosts engagement and targets specific customers for your business. The right contest and good management bring good returns on your investment.
Requirements for judging criteria.
There are different requirements that brands and judges follow for evaluating the efforts and skills competitors put forward.
The rules of the contest and the sponsors’ goals should be in line.
The audience should have more emphasis on the criteria
The ROI and other information on the contest should be clear
The criteria for judging should show equal distribution.
The criteria for judging each entry stated
How the contest will fit the sponsors’ advertising plan considered.
The percentage allocated a criterion
Criteria that have worked for the brand in the past should be put into consideration.
Contest Judging Criteria aligned with sponsors goals
When selecting judging criteria, they need to be aligned with the sponsors’ goals for their brand.
Sponsors need to figure out what aims the contest you want to run is going to achieve for your brand.
To grow the number of users following a particular brand.
To give out incentives and coupons to drive sales
To grow media presence on platforms such as Instagram, Facebook, or Twitter
To introduce a product to the market or one to be launched soon
To gain insight into products with the popularity
The type of interests of your contestants and ideal contest entry when getting entries for your contest.
Evaluation of entries should have a basis when judging. The entry can be based on the merit of its creativity or if it’s an original idea or not. The entry should also fulfill the conditions that the contest required, represent the brand, and fulfill the aim of the contest. The winning entry should also make an impression on the brand or business.
Picking of judges for contests
Selecting a judge and sending invitations to officiate or judge an award contest is not an easy task. Judges roles include:
Running the contest smoothly
Watching the process of the contest
Analysing the competitors
Vouching for the winning candidate
The judges you select and invite to judge the contest should belong to the industry running the contest. Whatever the means of inviting your potential judges, be it by mail or private invite, the message should be simple with the information they need.
Judging a contest
Before judging a contest, judges are required to have understood the terms, conditions, and rules of the contest. The inputs of the judges ensure unbiased running hence essential for the contest.
First, judges need to understand the judging criteria and how the entries get ratings
Creating a contest as per the rules and submitting judgement
Consistency in judgement
Focus on the effectiveness of the entry
Avoid personal opinions of the contest or the contestants
Keeping an eye on fulfilling the contest’s objectives.
Nowadays, judging has been made easy with the onset of technological advancements making it effortless and automated. Using a centralised submission dashboard saves money, time, and energy in judging a contest.
Contest examples and judging criteria
Social media has proved to be the best marketing tool that influences many people to boost brands. The article highlights contests such as art, video, photo, and writing with their judging criteria done with media.
Video contest criteria
Instagram, Twitter, and Facebook are good platforms to run video contests as there’s a higher chance of going viral. Your followers make and submit videos with a variety of creativity revolving around the brand then you judge and choose a winner based on the criteria below.
Does the video narrate a story
The thought process and its clarity
How appealing is the video
Impression from it
The audience perception
Motivation levels of the video
The visual and audio quality
The detail attention
Writing contest criteria
Contestants write their views and experiences with the brand. This is a great way of getting your audience to speak up and create bonds with them. The criteria for a writing contest include:
The scripts originality
Concepts and ideas presented
The Word limit dictated
Unique style of writing
Art contest criteria
There is a diversity of art from calligraphy, painting, sketching, drawing, and the like. You have to devise a contest that your contestants can relate to. Your fans should send in their pieces relating to the brand for evaluation and judging. Criteria include:
The originality of the pieces
Overall art presentation
Design and composition of the art
The aesthetic value of the art
The art achieve the brands’ aim and ideologies
Photo contest criteria
Photo contests are good ways of increasing a brand’s media presence. People are very passionate about photos and will share widely to reach a larger audience. Contestants upload their entries and share them online by tagging your brand. Photo contests create a huge buzz about the business or brand. Photo contest criteria include:
overall composition represented
Amusement quality of the photo
The entry is in line with the brands’ theme and ideology
Ability to recall the brand
Appeal on the audience
Thought process clarity