Jessica Enders, Principal of Formulate Information Design, is a globally recognised expert on interfaces designed to capture information. She founded the form design consultancy Formulate Information Design in 2007, following more than a decade working in related fields, for organisations including the Australian Bureau of Statistics, Colmar Brunton Australia and The Hiser Group.

Not only does Jessica have nearly two decades of form design experience, she has written and presented widely, sharing her insights and expertise with clients and community alike. In October 2016 this culminated with the publication of her first book: Designing UX: Forms.


In October 2016, SitePoint proudly released the first book in their new “Aspects of UX” series: Designing UX: Forms.

Written by Jessica, the book aims to provide a comprehensive overview of the design considerations for web-based forms. Read it cover to cover to learn about the range of form design best practices, or use it as a handy reference for design debates and discussions.

You can get your copy of Designing UX: Forms on Amazon, or wherever good books are sold online.


Sometimes Even Apple, Google and Amazon Make Mistakes (Sitepoint, 28 September 2016)

Masking Passwords: Help or Hindrance? (Sitepoint, 11 August 2015)

Satisficing: What Does it Mean for Web Forms? (SitePoint, 9 October 2014)

3 Rules for Painless Account UX: Login (SitePoint, 1 July 2014)

3 Rules for Painless Account UX (SitePoint, 19 June 2014)

The Definitive Guide to Form Label Positioning (SitePoint, 14 May 2014)

Flat UI and Forms (A List Apart, Issue 384, 15 October 2013)

Desiging web forms (.net magazine, Issue 240, May 2013)

Fashionable Web Forms: Traps and Tips (UXmatters, 1 November 2010

What do you mean? How to write good questions (User Experience Magazine, Volume 8, Issue 2, Second quarter 2009)

Zebra striping: more data for the case (A List Apart, Issue 267, 9 September 2008)

Zebra striping: does it really help? (A List Apart, Issue 258, 9 May 2008)

Measuring community awareness and preparedness for emergencies (Australian Journal of Emergency Management, Spring 2001)

Presentations and workshops

The UX noone wants to have (UX Australia, Melbourne 2016)

Forms for everyone (A11yBytes Australia, Melbourne, 2015)

Visual design of forms (UX Australia, Sydney, 2014)

Form design best practice workshop (UX Australia, Brisbane, 2012)

Visual perception and the design of forms (BFMA Symposium, Baltimore Maryland USA, 2011)

Questioning questions (BFMA Symposium, Baltimore USA, 2011)

Let’s talk about forms (Barcamp, Perth, 2010)

Making a paper form electronic  (BFMA Symposium, San Antonio Texas USA, 2009)

Questioning questions (BFMA Symposium, San Antonio Texas USA, 2009)

Visual design principles for electronic forms (BFMA Symposium, San Antonio Texas USA, 2009)

Easing the pain: 5 lessons from the redesign of a federal government general public form (UX Australia, Canberra, 2009)

Let’s talk about forms (WebDU, Sydney, 2009)

Visual perception and the design of forms (Web Standards Group, Sydney, 2009)

Zebra striping: the mouse that roared (Web Standards Group, Canberra, 2009)

Testing the standard: does zebra striping really aid readability? (BFMA Symposium, Las Vegas Nevada USA, 2008)

Let’s talk about forms (OzIA, Sydney, 2008)

Secrets of successful online forms (Web Standards Group, Canberra, 2008)

Zebra striping: does it really help? (OzCHI, Adelaide, 2007)

Tailored training

Fantastic forms (PayPal, USA, 2015)

Designing user-friendly forms (VicRoads, Melbourne, 2015)

Form design best practice (IP Australia, Canberra, 2011)

Making a paper form electronic (The Mayo Clinic, USA, 2010)

Form design best practice (State Revenue Office Tasmania, Hobert, 2009)