Closed question response categories

Most forms contain at least one question for which respondents must choose one or more options from a predefined set. These predefined options are the closed question response categories.

In this article, we’re going to unpick what makes a good (or not so good) set of response categories, culminating with a simple-to-use checklist.

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When you say “form design”, people usually think about graphics and layout, or questions and answers. What they don’t often think about is the process around the form. But process is as pivotal as these other elements.

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