When discussing survey forms, questions about behaviour are often called “factual questions” to distinguish them from questions about opinion or perceptions. The use of the term “factual” is a misnomer, however, and in this article we’ll look at why.
When you say “form design”, people usually think about graphics and layout, or questions and answers. What they don’t often think about is the process around the form. But process is as pivotal as these other elements.
In this article we explore the ways to report importance data from direct measures, and also consider an alternative way to indirectly measure importance.
There’s often a need to measure importance. For example, a government body may want to measure what services are most important to the public. But measuring importance accurately is more difficult than it might sound. In this article we explore the best ways to make such measurements.