Jessica Enders, Principal of Formulate Information Design, is a globally recognised expert on interfaces designed to capture information. She founded the form design consultancy Formulate Information Design in 2007, following more than a decade working in related fields, for organisations including the Australian Bureau of Statistics, Colmar Brunton Australia and The Hiser Group.

Not only does Jessica have nearly two decades of form design experience, she has written and presented widely, sharing her insights and expertise with clients and community alike. In October 2016 this culminated with the publication of her first book: Designing UX: Forms.


In October 2016, SitePoint proudly released the first book in their new "Aspects of UX" series: Designing UX: Forms.

Written by Jessica, the book aims to provide a comprehensive overview of the design considerations for web-based forms. Read it cover to cover to learn about the range of form design best practices, or use it as a handy reference for design debates and discussions.

You can get your copy of Designing UX: Forms on Amazon, or wherever good books are sold online.


Article title Publication Medium Issue
Sometimes Even Apple, Google and Amazon Make Mistakes SitePoint Web 28 Sept 2016
Masking Passwords: Help or Hindrance? SitePoint Web 11 Aug 2015
Satisficing: What Does it Mean for Web Forms? SitePoint Web 9 Oct 2014
3 Rules for Painless Account UX: Login SitePoint Web 1 July 2014
3 Rules for Painless Account UX SitePoint Web 19 June 2014
The Definitive Guide to Form Label Positioning Sitepoint Web 14 May 2014
Flat UI and Forms A List Apart Web Issue 384, 15 Oct 2013
Designing web forms .net magazine Web Issue 240, May 2013
Fashionable Web Forms: Traps and Tips UXmatters Web 1 Nov 2010
What do you mean? How to write good questions User Experience magazine Print Volume 8, Issue 2, 2nd quarter 2009
Zebra striping: more data for the case A List Apart Web Issue 267, 9 Sept 2008
Zebra striping: does it really help? A List Apart Web Issue 258, 9 May 2008
Measuring community awareness and preparedness for emergencies Australian Journal of Emergency Management Print Spring 2001

Presentations and workshops

Session title Conference/meeting Location Year
The UX no-one wants to have UX Australia Melbourne 2016
Forms for everyone A11yBytes Australia Melbourne 2015
Visual design of forms UX Australia Sydney 2014
Form design best practice workshop UX Australia Brisbane 2012
Visual perception and the design of forms BFMA Symposium Baltimore 2011
Questioning questions BFMA Symposium Baltimore 2011
Let's talk about forms Barcamp Perth 2010
Making a paper form electronic BFMA Symposium San Antonio 2009
Questioning questions BFMA Symposium San Antonio 2009
Visual design principles for electronic forms BFMA Symposium San Antonio 2009
Easing the pain: 5 lessons from the redesign of a federal government
general public form
UX Australia Canberra 2009
Let's talk about forms WebDU Sydney 2009
Visual perception and the design of forms WSG Sydney 2009
Zebra striping: the mouse that roared WSG Canberra 2009
Testing the standard: does zebra striping really aid readability? BFMA Symposium Las Vegas 2008
Let's talk about forms OzIA Sydney 2008
Secrets of successful online forms WSG Canberra 2008
Zebra striping: does it really help? OzCHI Adelaide 2007

Tailored training

Session title Client Location Year
Fantastic forms PayPal US 2015
Designing user-friendly forms VicRoads Melbourne 2015
Form design best practice IP Australia Canberra 2011
Making a paper form electronic The Mayo Clinic US 2010
Form design best practice State Revenue Office Tasmania Hobart 2009


 Professional memberships