skip to content

Return to About index

Jessica Enders

Jessica Enders' profile on LinkedIn

On this page:

Role

Jessica is Principal and Founder of Formulate Information Design.

Education

Tertiary

Bachelor of Science from the Australian National University (1995).

  • Won the SoftLaw Prize in Computer Studies (1995) for the best aggregate results in selected third year courses, including Interactive User Interfaces.
  • Invited to join the Golden Key International Honours Society for the top 15% of undergraduates.

Other relevant courses

Name Run by Date
Forms that Work Effortmark 2007
Designing with Users The Hiser Group 2006
Visual Layouts for Electronic Questionnaires Dr Don A. Dillman 2002
Liaising on Survey Design and Content ABS 2000
Forms for People Rob Barnett & Associates 1999
Advanced Questionnaire Design ABS 1999
Cognitive Interviewing ABS 1999

↑ Back to top

Professional memberships and accolades

Professional memberships

Accolades

↑ Back to top

Career summary

Courses are listed in reverse chronological order (i.e. most recent at the top).

Oct 07 - present Principal, Formulate Information Design
Jan 06 - Oct 07 Senior Consultant, The Hiser Group
Dec 03 - Oct 05 Quality Manager and Account Director, Colmar Brunton Social Research
Dec 01 - Dec 03 Various administrative positions, further study and travel
Jan 01 - Dec 01 Account Manager, Colmar Brunton Social Research
Jan 96 - Nov 00 Survey Methodologist (APS3 - APS5), Australian Bureau of Statistics

For more information about Jessica's key previous positions, see Career details below.

↑ Back to top

Design experience

Experience is listed in reverse chronological order (i.e. most recent projects at the top).

Forms and applications

For explanation of the layers of a form—i.e. Q&A, Flow, Layout and Process—see our article 4 layers of a form.

Project Client Year Layers designed Medium
Crop insurance online quoting and applications WFI 2011 All Web
Warranty processing Lumley Retail Warranty 2011 All Web
Coles Insurance online quoting and purchasing Wesfarmers Insurance 2010 All Web
Claims forms WFI 2010 All Electronic (desktop)
Early Bird Crop Online web application, a self-service system for managing crop insurance WFI 2010 All Web
Australian Made, Australian Grown logo licence application form Australian Made, Australian Grown 2010 All Paper
Kmart Tyre & Auto Service car insurance online quoting and purchasing Wesfarmers Insurance 2010 All Web
Melanoma histopathology proforma and checklist The RCPA 2010 Layout Paper
Application form, statutory declaration and checklist templates Tasmania State Revenue Office 2009 All Paper
Serious Adverse Events reporting form Pharmaxis 2009 All Paper
Evaluation forms for the Active After-School Communities (AASC) program Australian Sports Commission 2009 All Paper
Client Base Analysis wizard interface Fruition Data 2009 All Electronic (desktop)
Application Cover Sheet APVMA 2009 (not yet live) All Paper
Internal activity proposal form Museum of Australian Democracy at Old Parliament House 2008 All Paper and electronic
Application forms for early release of superannuation benefits APRA 2008 All Paper
Technology in the Classroom survey datacomIT 2008 All Paper and electronic
Adverse events reporting forms TGA 2008, not yet live All Paper and electronic
Conference competition entry form datacomIT 2008 All Paper
Expert review of EMS Basix™ Platform, a WYSIWIG desktop application builder EMS 2008 All Electronic
Pre-job placement e-medical Quality Occupational Health 2008 All Web
Breast Care Package evaluation form ACT Specialist Breast Care Service 2008 All Paper
My Health Record ACT Specialist Breast Care Service 2008 All Paper
Part of the SEEK website (more detail not available due to commercial sensitivity) SEEK 2007, not yet live All Web
New patient form Accident, Sports & Spinal Physiotherapy 2007 All Paper
Internal forms Victorian Department of Education 2007 All Web
Moving and switching forms Origin Energy 2006 All Web
Global Navigation Satellite Systems member registration Airservices Australia 2006 All Web
Credit card application GE Money 2006 Layout Web
Declaration of Rateable Remuneration Victorian Workcover Authority 2006 Layout Web
Registration Open Universities Australia 2006 Layout Web
Human Papillomavirus Assessments N/A 2005 All Paper
Poultry Meat Safety Survey FSANZ 2005 Q&A, Flow Telephone
Green Vehicle Guide evaluation Department of Transport & Regional Services 2005 Q&A, Flow Telephone
Active After-School Communities (AASC) program evaluation Australian Sports Commission 2005 Q&A, Flow Telephone
“Lemon Car” study NSW Office of Fair Trading 2005 Q&A, Flow Telephone
“Project Star” vaccination research N/A 2005 Q&A, Flow Telephone
Staff and client surveys AGS 2005, 2004 Q&A, Flow Web
Survey instruments AIFS 2004 Layout Paper
Job application, staff probation, accident/incident and student registration forms CGGS 2003 All Paper
Delegates survey for the Outlook conference ABARE 2002 All Paper
New patient form The Walking Clinic 2002 All Paper
Staff survey Department of Education, Training & Youth Affairs 2001 All Paper
Fund member satisfaction survey Comcover 2001 All Paper
Commonwealth Disability Strategy Baseline Indicators Study Office of Disability 2001 All Paper
Evaluation of the ANZAC Day Schools Resources Kit DVA 2001 All Paper
Job seeker surveys Department of Employment and Workplace Relations 2001 Q&A, Flow Telephone
Sports in Warringah survey Warringah Council 2001 Q&A, Flow Telephone
National Childcare Survey ABS 1999 All Paper
NSW Household Security Precautions ABS 1999 All Paper
Evaluation of Census Products for Schools ABS 1999 All Paper

Other information design

Project Client Year
Design of home page, information architecture and page structure for Coles Insurance informational website Coles 2010
Kmart Tyre & Auto Service car insurance subsite KTAS 2010
Executive performance review dashboard DAFF 2008
“Breast Cancer Surgery: What to Expect” booklet ACT Specialist Breast Care Service 2008
Professionalism Survey report ATO 2004
Recruitment documentation, including duty statements, job descriptions and supporting information CGGS 2003

↑ Back to top

Presentations and training

Presentations and training are listed in reverse chronological order (i.e. most recent events at the top).

Conferences and professional meetings

Session title Conference/meeting Location Year
Let's talk about forms Barcamp Perth 2010
Making a paper form electronic BFMA Symposium San Antonio 2009
Questioning questions BFMA Symposium San Antonio 2009
Visual design principles for electronic forms BFMA Symposium San Antonio 2009
Easing the pain: 5 lessons from the redesign of a federal government general public form UX Australia Canberra 2009
Let's talk about forms WebDU Sydney 2009
Visual perception and the design of forms WSG Sydney 2009
Zebra striping: the mouse that roared WSG Canberra 2009
Testing the standard: does zebra striping really aid readability? BFMA Symposium Las Vegas 2008
Let's talk about forms OzIA Sydney 2008
Secrets of successful online forms WSG Canberra 2008
Zebra striping: does it really help? OzCHI Adelaide 2007

Tailored training and workshops

Session title Client Location Year
Making a paper form electronic The Mayo Clinic US 2010
Form design best practice Tasmania State Revenue Office Hobart 2009

↑ Back to top

Publications

Publications are listed in reverse chronological order (i.e. most recent at the top).

Article title Publication Medium Issue
Fashionable Web Forms: Traps and Tips UXmatters Web 1 November 2010
What do you mean? How to write good questions User Experience magazine Print Volume 8, Issue 2, 2nd quarter 2009
Zebra striping: more data for the case A List Apart Web Issue 267, 9 Sept 2008
Zebra striping: does it really help? A List Apart Web Issue 258, 9 May 2008

↑ Back to top

Career details

Formulate Information Design

Formulate Information Design officially opened its doors for business in October 2007. As a sole trader, drawing on sub-contractors as needed, Jessica is both the principal designer and owner of the business.

Formulate has a diverse range of clients. They come from all sectors—public, private and not-for-profit—and represent all sizes of organisation, from small business to large federal government departments. A broad selection of subject matter is also represented: from health care to education, from the arts to insurance.

Services provided include: form design, analysis and review; consulting and training on form design guidelines and best practice; and design of communication materials and data display.

The Hiser Group

The Hiser Group is Australia's oldest and most experienced user-centred design firm. Projects conducted by Hiser ranged from designing new websites to evaluating call centre system interfaces.

Working mostly independently, Jessica was tasked with evaluation and design of computer interfaces so that they would meet business and user goals. Some interfaces were forms and online applications, others were more general (i.e. websites). Projects ranged from one-week expert reviews to major engagements involving user needs analysis as well as design, and were conducted over several months. Most projects had considerable end-user involvement through interviews, field visits and usability testing.

Colmar Brunton Social Research

Colmar Brunton Social Research (CBSR) is a market research agency dedicated to government and not-for-profit sectors. Projects conducted by CBSR were varied: from developing and testing television advertisements to prevent child abuse to customer satisfaction surveys for the Commonwealth Government.

At CBSR, Jessica was responsible for designing, implementing, managing and reviewing numerous complex quantitative research projects. Tasks she performed included:

  • questionnaire and forms design and testing;
  • sample design and selection;
  • statistical weighting and estimation;
  • data analysis;
  • reporting and presentation of results;
  • proposal writing; and
  • general project management.

Jessica was also charged with providing survey design advice; implementing a quality management system; organising and conducting training; and managing staff.

Australian Bureau of Statistics

The Australian Bureau of Statistics (ABS) is the Commonwealth Government's statistical agency. Within the ABS Jessica worked in the Methodology and Statistical Consulting units, which advised internal and external clients on survey design and analysis.

In the different positions Jessica held, she was responsible for:

  • providing statistical advice to clients;
  • managing projects and staff; and
  • the design and delivery of training.

↑ Back to top