Find out how you can access our forms-related tweets without using Twitter, a guest post on forms and context, and a simple ‘how to’ for web forms.
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From customer leads to patient records, all organisations rely on effective and efficient data collection.
The tools and applications through which such data is gathered are called “forms”.
We help organisations do more with less by fixing their forms.
Our services:
Contact us to discuss options, learn more about what form design involves or meet our Principal, Jessica Enders.
We suggest a training workshop, exploring our best practice articles, reading about the research we've been conducting lately or checking out the latest news from Formulate.

Sometimes we ask form-fillers to provide the exact same information — e.g. email or password — twice. Why do we do this, is it a good or a bad idea, and what are the alternatives?
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The last couple of years have seen a renewal of interest in ‘fill-in-the-blanks’ — or ‘Mad Libs’ — forms.
New Formulate research shows that in most cases, you'd be mad to use the mad libs approach.
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